APA Style

Callen, Barry. (2010). Manager's Guide to Marketing Advertising, and Publicity . New York: Mac Graw Hill.

Chicago Style

Callen, Barry. Manager's Guide to Marketing Advertising, and Publicity. New York: Mac Graw Hill, 2010. .

MLA Style

Callen, Barry. Manager's Guide to Marketing Advertising, and Publicity. New York: Mac Graw Hill, 2010. .

Turabian Style

Callen, Barry. Manager's Guide to Marketing Advertising, and Publicity. New York: Mac Graw Hill, 2010. .