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Manager's Guide to Marketing Advertising, and Publicity

Proven strategies that make sure your marketing message stands out from the rest

The average American is exposed to as many as 5,000 marketing messages per day, so it's more important than ever to create the most effective marketing and advertising campaigns as possible.

Manager's Guide to Marketing, Advertising, and Publicity explains

The 14 principles of marketing communications strategy
- Common marketing mistakes to avoid
- Techniques for creating powerful marketing messages
- The many choices for delivering your marketing message
- How to take full advantage of digital platforms
- Today, you must come up with a bigger, better, brighter marketing campaign, or you're guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century.

Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:
- Clear definitions of key terms, concepts, and jargon
- Tactics and strategies for overseeing marketing initiatives
- Insider tips for getting the most out of marketing, advertising, and publicity
- Practical advice for creating effective campaigns
- Warning signs when preparing for and undertaking marketing initiatives
- Stories and insights from the experiences of others
- Specific marketing procedures, tactics, and hands-on techniques

Availability
D2100128658.8 CAL mMy LibraryAvailable
Detail Information
Series Title
-
Call Number
658.8 CAL m
Publisher
New York : Mac Graw Hill.,
Collation
xviii, 272 p ; 22 cm
Language
English
ISBN/ISSN
9780071627962
Classification
658.8
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Marketing
Publicity
Advertising
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

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