The Four Pillars of Profit-Driven Marketing
Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it cam…
- Edition
- -
- ISBN/ISSN
- 9780071615051
- Collation
- vii, 240 p : illus ; 23 cm
- Series Title
- -
- Call Number
- 658.8 MOE t
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